Thursday, 7 April 2016

Hong Ngai's Visual Text Analysis






























Image: A tulip in a vase that has withered but the flower covered by the Ziploc bag is still alive and fresh. The brown withered plant is used to show the contrast between the vase and the orange flower.

Linguistic features: There is only one word on this poster, which is "Ziploc". This word would capture the attention of people, and people would know that the reason the flower was still fresh was because of Ziploc bags.

Textual features: There is only one word on the poster, which is very simplistic and captures the viewers' attention.

Typographical features: The word "Ziploc" is white and placed at the top of the poster, which is brown so as to show a contrast between the word and the background.

Layout: The image is big and it is placed in the middle of the poster so that the viewer will see it. This poster uses brown to show that the tulip is withered and uses orange and green, which are fresh colours to show that the tulip is alive. The name "Ziploc" is also placed on the bag to emphasise that the bags made by Ziploc are the best at keeping perishables fresh, and even keeping a part of the plant fresh even though the rest of the plant is dead.

Colour: White, grey, brown, orange, yellow, green. The vase is white to show contrast from the brown, withered stem of the tulip. The flower is orange and the stem covered by the Ziploc bag is green, showing how fresh they are.

Purpose: To convince people that Ziploc bags are the best at keeping things fresh compared to other brands.

Audience: People who buy and use that kind of bags.

Context: Ziploc bags keep your items fresh

Culture: The poster is very simplistic so that people would understand the meaning behind the poster more easily.

Source:https://katiec13.wordpress.com/2010/05/31/art-of-advertisement/


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