Image: A shoe that resembles a human with its mouth open
Colour: Brown, white, skin colour, black, purple, dark blue
Words: You are what you wear.
Literal: You are the shoes you wear
Inferential: Your choice in shoes reflects your personality and taste. Choose the best, MAX shoes.
Purpose: It is to tell people if they buy MAX shoes, being what they wear, they will be the best and awesome.
Audience: Anyone who buys shoes
Context: To tell shoe buyers that their personality is reflected in the shoes that they purchase.