Image: Many people but one, with hearts not at their right position.
Colours: Black and white
Words: Be different.... (insert heart emoji)
Literal: For you to be different from others, spread the kindness and joy.
Inferential: To bring out the compassionate self and kindness within us.
Purpose: To make a kinder society.
Audience: People who are not compassionate or less compassionate.
Context: When people are in need of help, care, concern etc.