Wednesday, 6 April 2016

Clarence's Visual Text Analysis

Source: (open link in new tab)

Image: Adidas fingerprint
Colours: Yellow, green, bit of red
Literal meaning: Know who you are
Inferential meaning: See yourself as an Adidas person. Buy Adidas products now.
Purpose: To persuade people to buy Adidas products
Audience: People who are not sure of which sports brand to buy their products from.
Context: Simple and mysterious
Culture: Inspirational and cool


  1. Should further explain inferred meaning

  2. For culture, what is your definition of "cool"