Jonathan Fonda's Visual Text Analysis

To view the source click here

Image

Blood is squirting out of woman's handphone as a woman cringes while getting splattered with the blood. The red colour reminds people of blood which is related to accidents. The white and silver colours of the picture's background is used to make the blood stand out more as the crimson red is darker than all the other light colours in the poster.

Linguistic Features

The words on the poster are "Don't talk while he drives." It literally means do not call someone while they are driving. It inferentially means that distracting the driver can lead to car accidents.

Layout

The picture is approximately in the middle of the poster, with the font size being very small in so that the viewer would be curious about the poster and go closer to it in order to read the words.

PACC
Purpose: It is to tell people to avoid being on the phone while driving.

Audience: Drivers

Context: Informal and persuasive

Culture: Warning or reminder for drivers to not drink while driving.

Abigail Tan's Visual Text Anaylsis

Source: http://adsoftheworld.com/media/print/max_shoes_fallwinter_collection_face_2

Image: A shoe that resembles a human with its mouth open

Colour: Brown, white, skin colour, black, purple, dark blue

Words: You are what you wear.

Literal: You are the shoes you wear

Inferential: Your choice in shoes reflects your personality and taste. Choose the best, MAX shoes.

Purpose: It is to tell people if they buy MAX shoes, being what they wear, they will be the best and awesome.

Audience: Anyone who buys shoes

Context: To tell shoe buyers that their personality is reflected in the shoes that they purchase.

Culture: Creative

Matthew Liang's visual analysis

Images:4 bottles of alcohol of different brands.

Colours:green, red, white (bottles), and brown(background)

Words:'How much will your next round cost you?' and 'Don't drink and drive'(bottom right)

Typographical features:The word "THINK" at the bottom right hand corner are capitalised and coloured to draw attention and to remind drivers who are drinkers to think and remember not to drink and drive. The phrase "How much will your next round cost you?", have a bigger font size and it is white to make the words stand out from the background, so that it can be seen clearly and draws attention.

Literal:It means how much are you paying, in terms of money, for your next round of drinking.

Inferential:The underlying message the words are showing is how much, in terms of the physical body and life, will it cost if you drink alcohol and drive.

Purpose:To warn and remind people not to drink and drive

Audience:Drivers who are drinkers

Context:To tell drivers who are drinkers that if they drink and drive it would cost them a lot in terms of their life, their job, a fine, criminal record, etc.

Culture:Warning, Reminder

Source:http://www.revolutiondrivingtuition.co.uk/blog/general-motoring/anti-drink-driving-posters-from-think-road-safety

                                

Jonah Choke's Visual Text Analysis

Mercedes-Benz poster

Source: www.designyourway.net

Image

A Mercedes-Benz driving during winter without any problem. The background is white, showing that it is the winter season.

Linguistic Features

In this poster, the headline reads,"Winter is not winter anymore." This tells us that the tires of the Mercedes can travel on snow and survive through winter. Thus, winter does not give the driver any trouble.

Textual Features

The poster elaborates more of the car rather than the words as the car is very big. They are mainly featuring the car.

Typographical Features

There are words"Mercedes-Benz"at the bottom right-hand side corner stating its company name. There are also words just below the"Winter is not winter anymore.", stating that the car model is the new E-Class 4MATIC.

Layout

The car is in the middle of the poster and it will attract people's attention towards the car. The main attraction is the car as the car is very big and the words are very small.

Color

The colour of the background is white, which shows that it is winter. The words are black so that there is contrast and the words are easily readable. The colour of the car is silver as it makes the car look very shiny and classy.

PACC

Purpose: To tell people that Mercedes-Benz has invented a car that can travel without problems during winter.

Audience: People who live in places that have the four seasons.

Context: People's car who get stuck during winter

Cultural: Applies to those whose car tires usually get stuck in the snow

Ramirez Emmanuel:Visual Text Analysis

Image:A pack of fries and a burger drawn using nutrition facts
Colours:It has different colours which represent the colour of each component of the food
Words:"Do you REALLY know what your EATING?"It is referring to whether we know the truth about our intake,however there is a typo and "your" should be "you're"
Inferential:This poster makes us wonder whether we know the truth behind the food we eat and the possible lies we have been told by food companies
Purpose:It is to make people be more health-conscious so that they can know what is good for them to eat and what is not.
Audience:The main audience are people who are not worried about the food they eat,so this poster makes them more conscious about their health

Alex Pai:Visual text anaylsis

Image:Many different buildings, objects, instruments with the shape of the coca cola glasses at the centre of the poster.

Colour:Many vibrant colours for example red, blue and yellow.

Main words:The timeless shape of happiness.

Literal:This poster is saying that when they see the coca cola glass they will be happy.

Inferential:This poster says that coca cola is their source of happiness and they should continue drinking it as it will make them happy.

Purpose:It is to encourage people to come and buy more coca cola.

Audience:The target audience is people who are sad and is looking for happiness.

Context:Vibrant and happy

Culture:Happy and fun

Emmanuel Chew's Visual Text Analysis

Image: Many different bright coloured shapes and forms.
Colours: Orange, Red, Purple, Yellow, Green, Blue, Pink.etc
Textual: Live on the (coke) side of Life & Coca Coola
Typographical: The Coca Coola words are larger than the other words.
Layout: The brand name is at the bottom of the page and the live on the (coke) side of life if surrounding the bottle.
Inferential: This poster says that to be on the coke side of life is to be happy and positive. It is the right, good and best side of life.
Purpose: It is to encourage and convince people to buy Coca Coola.
Audience: The target audience is people who want to be happy.
Context: Coca Cola want people to buy their product.
Culture: Drinking coke is good and everyone should drink it to be happy.