Source: http://www.coroflot.com/antonio_brezina/adidas-concepts (open link in new tab)
Image: Adidas fingerprint
Colours: Yellow, green, bit of red
Literal meaning: Know who you are
Inferential meaning: See yourself as an Adidas person. Buy Adidas products now.
Purpose: To persuade people to buy Adidas products
Audience: People who are not sure of which sports brand to buy their products from.
Context: Simple and mysterious
Culture: Inspirational and cool
Should further explain inferred meaning
ReplyDeleteFor culture, what is your definition of "cool"
ReplyDelete